Do They Look after Their Customers?
All the other platforms and Royalty Funnels have a fantastic customer support. They each include inquiry responses within a few hours, a library of tutorials, webinars and how to guides, as well as continual updates and feature improvements.
Royalty Funnels has more detailed tutorials available on individual features, whereas some of the other platforms may rely more on live webinars (and replays) and direct customer support inquiries. It is easier to get the answers you need with Royalty Funnels because of the well indexed tutorials, while some of the other platforms requires a lot more sifting through existing content.
Would You Like a Website with that Funnel?
Because Royalty Funnels is already integrated with WordPress and provides full functionality within the platform, Royalty Funnels is a better option for you if:
Royalty Funnels is full of tools that make page creation and optimization easy. Royalty Funnels has a point and click page builder that’s not just for landing pages. It can be used to construct your entire website.
All of the other platforms on the other hand only creates funnel specific pages and is not suitable for website creation. You would have to use a third party program to create your website.
Universal Funnel Features
Here we’ll cover the universal features that apply to all funnel types. This is to get an overview of the basic functionality of the platforms, before getting into the specifics of each funnel type.
Creating Funnels for Lead Generation
The main objective of this type of funnel is to build your email list. This can be done in the form of an opt-in form anywhere on your website, or a specific landing page that offers some value in exchange for your visitor’s email address. These are generally very simple two or three pages funnels.
For this comparison, it's important to understand the difference between a lead generation funnel and a website that is completely optimized for list building.
A lead generation funnel is a set of pages, that will convert a visitor into a lead. The funnel typically consists of an opt-in page, a confirmation page (optional) and thank you/download page.
A website fully optimized for list building can contain lead generation funnels, but also utilizes all the other content on the website to maximize email opt-ins.
Let's first take a look at how Royalty Funnels and the other platforms compare for a lead generation funnel.
As you can see, Royalty Funnels and the other platforms have very similar options when it comes to creating a lead generation funnel.
Example: ClickFunnels allows you to build a lead generation funnel on their platform, and offers the possibility to A/B test the landing pages. Royalty Funnels has a wide variety lead generation templates and offers A/B testing of specific elements within the landing pages.
Now, when it comes to comparing the overall list building capacities of all the solutions, Royalty Funnels and the other platforms are completely different beasts.
Overall List Building Capacities of All Solutions
Royalty Funnels would be the more viable option for lead generation funnels. Its focus on WordPress functionality makes it really easy to add all types of opt-in elements throughout your WordPress site. With Royalty Funnels you can also create a single landing page funnel to drive traffic to.
The other platforms were not created for list building on a website. It doesn't work intuitively with any other website content besides the funnel based pages and pop ups. Even if you're just after a lead generation funnel and not an entire website, a platform like ClickFunnels would be serious overkill considering the price point.
Creating Webinar Funnels
A webinar funnel revolves around getting visitors to attend either a live or pre-recorded webinar that usually leads to some sort of exclusive offer at the end. You can collect attendees through driving traffic to a registration page, or emailing invitations to your existing lists.
Both Royalty Funnels and ClickFunnels require the use of a third party webinar service in order to run live webinars. Both integrate with the two major webinar programs - WebinarJam and GoToWebinar.
These programs handle most of the webinar automation functions for you, such as follow up emails, timed or triggered offers and scheduled replays. The offers allow you to link to an external payment system (such as PayPal) or shop (such as Amazon).
If you did want to host a live webinar within the funnel page, both ClickFunnels and Royalty Funnels allow YouTube Live Events to be embedded on your site. This service is available through WebinarJam or YouTube directly. This is helpful for those wanting to keep the whole funnel on their platform, rather than having the actual webinar on the providers site.
For live webinars, due to the dependence on third party webinar services Royalty Funnels and ClickFunnels offer pretty much the same functionality.
The main difference with ClickFunnels live webinar funnels is the ability to take payment within the funnel. This allows for more comprehensive tracking of conversions. That being said you can very easily link to a third party payment system if you're using Royalty Funnels.
Once you start getting into upsells, evergreen replay funnels and membership opt-ins, ClickFunnels is the way to go. If you are just after a simple webinar funnel with replays and single offer, Royalty Funnels will more than get you by.
Creating Product and Sales Funnels
This type of funnel builds up anticipation to a product being launched on a specific date. It can include countdown timers, email follow up sequences, free video courses to deliver value first and discounts leading up to the launch date.
Individual evergreen offer countdown refers to the ability to start a different countdown timer for each unique visitor. For example if you want each new visitor to be offered 24 hours to purchase your product at 50% off.
A simple product launch funnel would be a landing page with a countdown timer to launch date. Visitors can enter their email address to be informed when the product is live.
A more advanced funnel would be educational video series that is staggered over a few days. The final video leads to an option to purchase the product.
A complex product launch funnel would be an evergreen launch. After a new visitor opt-ins an email follow up sequence is launched in which the product is available for 50% off for a set period of time, followed by a 25% off and then full price.
Creating Membership Areas
A membership area is not a funnel itself, but it's worth mentioning to explain some of the extended functionality of all platforms. You would either use a sales or product launch funnel to drive leads to your membership area.
ClickFunnels and Royalty Funnels both offer a simple all in one solution for membership sites. You can process payments on site and control the membership area within the platform.
Royalty Funnels would be useful for any free or paid content areas, and you could also create paid membership areas. While it is all built in, ClickFunnels actual membership area is still quite basic. You can create very similar content delivery areas with Royalty Funnels.